We reel them in and lead them to action.
It’s not just fancy words and pretty pictures—it’s about connecting with people and building the appropriate messages. Our goal is to show how the right software can transform the business of construction. Then we help HCSS tell its story and express its personality to the world, forming a human connection behind our products, and building interest that eventually leads to action.
We build long-term partnerships.
HCSS is the most trusted software leader in heavy construction for a reason: we make their businesses better. The marketing department has the opportunity to promote a business and products we can believe in because they really work for our customers, and as a result, our customers are the first to promote us. A big part of our job is harnessing the stories and positive testimonies are customers our bubbling over with.
We give our attention, too.
This team fields requests from every department to create product-specific materials, further company-wide initiatives, and even record HCSS volleyball tournaments. While it may all look like fun and games, we’re constantly running analytics to see if our work is resonating with our audience and making adjustments accordingly. Working in marketing means being able to multitask and shift gears quickly to meet demands from Sales, Support, Professional Services, and our customers. Every day, it’s something new.